Imagine forming a group chat with your audience. Like-minded people with a common interest share their struggles, others respond with helpful solutions, and everyone feels like they belong.
A Facebook Group is exactly that — building a community of your followers and bringing them together. It’s a direct line to your audience without worrying about algorithms or organic reach.
In this article, we’ll cover Facebook Groups from A to Z — how to create, manage, and use them to drum up engagement.
Are Facebook Groups the same as Facebook Pages? (No.)
Facebook Pages are a one-way conversation, while Facebook Groups are a group chat.
- In the former, you post marketing or business updates, and your audience can like the content, interact with it via comments, or share it on their own profile.
- In the latter, anyone in the community can post, and anyone in the Group can respond. (If your Facebook Group is public, people who haven’t joined your community can also interact with posts.)
Ideally, you should have both — a Facebook Page to keep your audience in the loop with business updates and a Facebook Group to build an intimate community of your followers or customers.
But if you are just starting out, begin with Facebook Pages. You can cross-post content from other social media profiles onto your Facebook Page easily, and it's a relatively low lift compared to running a full-fledged community via a Facebook Group.